tru Blend applied nicely. The formula was just the right texture, not too thick and not too thin. Perfect for Goldilocks. It applied smoothly, and since I got the right shade, it looked very very natural. I've used fingers, a sponge, a foundation brush, a stippling brush, and a flat top kabuki to apply tru Blend. All of them worked. The sponge, foundation brush and kabuki gave more coverage, while the stippling brush gave a lighter, buildable coverage. The fingers were easiest, and because of the added body warmth from the finger tips, made application easy. One less tool to wash as well.
Now that it's winter, I normally skip powder foundation and use liquid. I only use powder to finish or keep oilies at bay. I find that truBlend, although not marketed as such, was moisturizing enough for me this mild winter without slathering on moisturizer.
Overall, I believe Covergirl's truBlend is a good foundation at the drugstore level. It's an affordable product that work well.
Disclosure: The truBlend liquid foundation was provided by Covergirl through BzzAgent for consideration. All opinions posted are honest and truthful- 100% real!